“Vision to Reality – launching India’s first NEXT store in Pune!” announced the brand’s official LinkedIn post, celebrating a landmark moment in NEXT’s ambitious retail expansion.

Located at The Pavilion Mall, Pune, NEXT’s first Indian outlet opens its doors on 15 August 2025. This marks the UK fashion giant’s debut physical presence in the country’s vibrant western market.

Founded in 1864, NEXT has established itself as one of the UK’s top fashion and homewear retailers, operating over 700 stores globally—about 200 of which span Europe, Asia, and the Middle East. Renowned for its contemporary and accessible approach, NEXT combines trend-focused styling with seamless omnichannel experiences. 

The strategic Indian foray is enabled through a franchise partnership with Myntra, securing local retail and distribution rights. This collaboration lays the foundation for NEXT’s future growth across major urban centers.

NEXT’s launch in India begins in Pune—a dynamic city known for its young demographic, education hubs, and evolving fashion sensibility. Positioned at The Pavilion Mall, the new store serves as a major step in expanding LifeWear to Indian consumers and complements a growing retail footprint in the country.