The brand introduces a first-of-its-kind Ayurvedic Blue Tea blend for modern health goals India-based wellness and beauty brand Light Up Beauty has officially expanded its product portfolio into functional teas, launching Blue Masala Chai — a caffeine-free, zero-calorie, and zero-sugar Ayurvedic tea made with the antioxidant-rich Butterfly Pea Flowers and 6 Ayurvedic Spices that promote metabolism boosting and fat burn.

Formulated with a curated scientific blend of Himalayan sourced Butterfly Pea Flowers and 6 traditional Indian spices including cinnamon, cardamom, lemongrass, ginger, black pepper, and lemon peel sourced from 6 different states, the tea aims to deliver the full masala chai experience without the sugar crashes, weight gain, or caffeine jitters often associated with traditional milk-based chai.

“With a deep commitment to making Indian wellness modern and functional, we’re proud to introduce Blue Masala Chai — a bold step into health-first indulgence,” said Meenakshi Ganesh , founder of Light Up Beauty. “This is not just tea. It’s a complete metabolism-boosting, gut-friendly ritual designed for today’s generation that seeks a complete mental and physical transformation. Masala Chai drinking Indians are consuming 30 kgs of sugar and 1.21 lakh calories on a yearly basis which spells disaster for your weight, sugar levels and gut. Our Blue Masala Chai promises the same chai experience but without the sugar or calories”.

What sets Blue Masala Chai apart is its zero-compromise formula — offering the comforting, spiced flavor of classic masala chai but with no caffeine, no sugar, and no dairy, making it suitable for those managing blood sugar, digestion, or weight. Rich in antioxidants (10x more than green tea), Butterfly Pea Flowers also support fat burn, skin health, and reduction in cholesterol.

The launch comes as part of Light Up Beauty’s continued mission to blend Ayurvedic heritage with clean, high-performance wellness products — bringing time-tested Indian ingredients into contemporary formats that fit modern lifestyles.