Myntra, one of India’s leading fashion, beauty, and lifestyle destinations,  is all set to host its flagship festive fashion extravaganza, the Big Fashion Festival (BFF), starting 20 September. Early access will be live for Myntra Insiders starting at 8 pm on 19th September. This year’s edition will feature an expansive collection of 4 million+ styles across 15,000 brands, including international, domestic, homegrown and D2C brands.

This year’s Big Fashion Festival is set to be packed with exciting, value-driven offerings for shoppers with over 100+ unique launches. Popular ethnic brands on showcase include Libas, Anouk, House of Pataudi, Aurelia, Biba, Koskii, Jompers, Kingdom of White, among others. The event is set to witness over 2 lakh global styles from international brands like Vero Moda, MANGO, Tommy Hilfiger, Levi’s, Jack & Jones, ONLY, among others, along with premium beauty brands such as YSL, Prada, Carolina Herrera, Huda Beauty, MAC, Bobbi Brown, Etude, CORSX, Forest Essentials, Olaplex, CeraVe, Dyson, Bath & Body Works, and Estée Lauder.

Categories that are expected to witness traction include women’s ethnic wear and western wear, men’s casual wear, sports footwear, accessories, beauty and personal care, home and living, among others.

Customers in Bengaluru, Mumbai, Delhi NCR and Hyderabad will be able to get their favourite brands delivered to them starting 30 minutes, with M-Now, Myntra’s hyper-speed delivery proposition. Additionally, Highlights include OMG Deals, Grab or Gone, Deal O’ Clock, Prime Time Deals, and Brand Mania among others, that are designed to offer unbeatable value, helping shoppers elevate their wardrobes with the latest trends, making this edition of BFF one of the most rewarding shopping events of the year.