Bengaluru has become the stage for WOW Skin Science’s bold new chapter, WOW 2.0. With back-to-back immersive experiences, the brand has signalled a shift from being a product-first skincare label to a culture-first wellness powerhouse, showing up where its audiences live, play, and celebrate.

On September 19, WOW brought an entirely different energy to the city with WOW Skin Science x Sorbetto, a pastel-powered summer party for Gen Z. Designed for 40–50 culture-shaping creators, the experience reimagined skincare as something playful, stylish, and sensorial. Guests stepped into a sorbet-colored universe where every product met its dessert muse: Yuzu with lemon sorbet, Hydrocharge with coconut scoops, and Mango-Berry as a frozen fantasy. With ice cream carts, a skincare “Truth or Dare” wheel, and Insta-ready moments at every turn, the event blurred the line between self-care and self-expression.

And then again on September 21, WOW powered Fit Fusion 2.0 at Phoenix Mall of Asia, in collaboration with Red Bull, TPL x Namma Weekend Blr, Revv Revolution and Hivado. More than 2,500 fitness lovers, creators, and lifestyle enthusiasts came together for a full day of high-energy activities, including The Power Run and a dynamic fitness challenge hour, a coffee rave, and a roaring showcase of supercars and superbikes. WOW seamlessly infused its hero innovations into the rhythm of the event: Hydroboost Electrolytes kept runners hydrated, HydroCharge Face Wash refreshed post-workout skin, and the Yuzu Sunscreen Gel ensured protection under the sun. The day proved that self-care could be part of the action, not just the afterthought.Together, these immersions, one rooted in fitness and community, the other in fashion-forward fun, are setting a new narrative for WOW Skin Science and WOW Life Science, building communities across an expansive consumer ecosystem, celebrating culture now more than ever and shifting mindsets, one unique experience at a time.

Pic: Manish Chowdhary CoFounder of WOW

Instead of limiting itself to shelves, “WOW 2.0 is about building experiences that go beyond the product and become part of our consumers’ lifestyles,” said Manish Chowdhary, Co-founder of WOW Skin Science. “Whether it’s the rush of a marathon or the joy of a sorbet-inspired party, we want wellness to feel like celebration, not obligation.”

With more festive activities ahead, WOW is setting the stage for a season where skincare and wellness aren’t just a ritual, it’s a vibe.