JadeBlue, India’s leading premium menswear and lifestyle brand, proudly announces its association with Jasprit Bumrah as brand ambassador. More than just another endorsement, this partnership is a story of shared roots, values and initials: JB x JB.

Both JadeBlue and Jasprit Bumrah hail from Ahmedabad. Both carry the initials “JB.” And both have grown from the city’s soil into national and global icons. For JadeBlue, what began in 1995 as a single-store menswear brand has become a name synonymous with craftsmanship and contemporary Indian style. For Bumrah, what began on Ahmedabad’s cricket grounds has transformed into an international career defined by discipline, resilience, and world-class performance.

Their journeys mirror each other, rooted in the same city, shaped by the same values of authenticity, consistency, and excellence, and aligned in their belief that true style is about character, not just appearance. This association is not about choosing a famous face; it is about choosing a connection.

To mark the occasion, JadeBlue is also unveiling an exclusive tribute collection “JB x JB” inspired by Bumrah’s effortless style and the brand’s timeless tailoring. Designed to capture the spirit of discipline and individuality, the line celebrates the coming together of two Ahmedabad-born success stories now setting benchmarks nationally and globally.

On associating with JadeBlue as their ambassador, Jasprit Bumrah, exclusively managed by RISE Worldwide said, “Blue has always been close to me. First with India, then with Mumbai. I am delighted to represent JadeBlue; associating with the legacy brand is about connection for me.. same city, same values, same initials. Personally speaking, fashion isn’t about pretending, it’s about being real. That’s what JadeBlue stands for, and that’s why this feels personal.”

Talking about the essence of association with Jasprit Bumrah, Jitendra Chauhan, Chairman & Managing Director said, “For us, Jasprit isn’t only a cricketer, he’s someone who represents consistency, hard work, and individuality. That’s the same spirit JadeBlue was built on.” 

Adding to this, Bipin Chauhan, Managing Director shared, “JB x JB is more than a partnership; it’s a coming together of two journeys that began in Ahmedabad and are now inspiring people everywhere.”

Through this association, JadeBlue not only announces Jasprit Bumrah as their brand ambassador but also launches a special merchandise collection in Formal, Ethnicwear & Bespoke range - a line that blends versatility, craftsmanship, and modern elegance as a tribute to the cricketer in addition to the collaboration. 

For the unversed, JadeBlue, founded by brothers Jitendra Chauhan and Bipin Chauhan with a single store offering fine fabrics and ready-to-wear formals, has today, through the efforts of the founders and their sons - Shambhav Chauhan and Siddhesh Chauhan,  evolved into one of India’s most respected men’s lifestyle and fashion brands. Known for creating distinctive styles that have become cultural staples, JadeBlue continues to scale ambitiously, strengthening its footprint with new retail stores while ensuring seamless accessibility through its dedicated e-commerce platform and marketplace presence.