Single.id, the cross-reward-program identifier operated by Enigmatic Smile, has entered the menswear category in India through an exclusive partnership with Snitch, one of the country’s fastest-growing fashion brands. This partnership reinforces Single.id’s mission of making rewards seamless in the fashion and lifestyle space.

Through this collaboration, Single.id partner app users shopping at Snitch stores across India can instantly unlock and redeem rewards on their purchases. They will also gain access to Single.id's expanding rewards ecosystem spanning 100+ retail partners and 150,000+ touchpoints nationwide.

“We are very excited to foray into the men’s fashion category through our exclusive partnership with the popular, fashion-forward menswear brand Snitch, known for its bold, trendy collections loved by millennials and Gen Z! Through this association, we look forward to offering Single.id partner app users a smarter, safer and quicker way to shop and enjoy rewards seamlessly!” said Chandra Bhushan, Country Head, Enigmatic Smile India.

With Single.id technology, shoppers no longer need to carry multiple loyalty cards or remember different log-ins. Instead, they can enjoy a hassle-free, unified rewards experience across Snitch’s retail network and beyond.

"At Snitch, we’ve always been about more than just fashion—we create experiences that excite today’s style-conscious shoppers. Partnering with Single.id brings effortless rewards to every purchase, letting our customers enjoy their favourite styles while earning rewards instantly. It’s fashion, reimagined for a bolder, more rewarding journey.” said Chetan Siyal, Chief Marketing Officer, Snitch