Soch, India's leading evening and occasion wear brand, announced its strategic expansion into Malaysia with the simultaneous opening of three stores in Klang, Johor Bahru, and Kuala Lumpur. This marks a significant milestone as the homegrown brand takes Indian ethnic fashion to Southeast Asia.

The Malaysia expansion follows Soch's successful international debut in Canada, representing the brand's growing global ambitions. With over 175 stores across 68 cities in India, Soch is now taking its signature collection of sarees, salwar suits, kurtis, lehengas, and fusion wear to international markets with strong Indian diaspora communities.

“Soch has always been about making Indian ethnic wear aspirational yet accessible. Malaysia allows us to carry that promise overseas in a market that understands celebration, heritage, and community at its core. With these stores, we are laying the foundation for Soch to be recognised as not just India’s ethnic wear leader, but as a global brand with a contemporary cultural relevance,” said Vinay Chatlani, Co-founder and CEO, Soch Apparels Pvt Ltd.

The three-store launch strategy demonstrates Soch's confidence in the Malaysian market and its commitment to building a meaningful international presence. Operating through a franchise partnership with Venturist Sdn. Bhd., a Malaysia-based retail company with significant local expertise, the stores will offer curated collections tailored to the tropical climate and local cultural calendar while maintaining Soch's signature aesthetic.

The expansion into Malaysia is part of Soch's broader international growth strategy. The brand plans to add 2-3 more locations over the next three to five years, introducing e-commerce for local customers. Soch is also exploring opportunities in Southeast Asia, the Middle East, the UK, and the US markets.

Since its founding, Soch has been recognized as the Best Ethnic Fashion Retailer of the Year in 2023 and 2024 by IREC (Industry of Retail & eCommerce), cementing its position as India's most trusted name in ethnic fashion. The brand's success is built on its commitment to making ethnic wear accessible without compromising on quality, design, or craftsmanship.

The three stores are now open and welcoming customers across all locations.

Address of the stores:

1. Soch at Bricksfield, KL:   78, Jalan Tun Sambanthan, Brickfields, 50470 Kuala Lumpur.
2. Soch at Johor Bahru: 90, Jalan Wong Ah Fook, Bandar Johor Bahru, 80000 Johor Bahru.
3. Soch at Klang: 51, Jalan Tengku Kelana, Kawasan 1, 41000 Klang.