URBAN JUNGLE SKY CITY MALL BORIVALI MUMBAI STORE LAUNCH LUGGAGE AND TRAVEL ACCESSORIES RETAIL EXPANSION D2C SUCCESS URBAN PROFESSIONALS FREQUENT TRAVELLERS STUDENTS DESIGN-CONSCIOUS CONSUMERS CONTEMPORARY LAYOUT HARD LUGGAGE TRAVEL BACKPACKS NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - October 24, 2025 | 127 3 minutes read
Urban Jungle, one of India’s fastest-growing luggage and travel accessories brands, has announced the opening of its new store at Sky City Mall, Borivali, marking a significant milestone in its retail expansion journey. The launch reinforces the brand’s commitment to strengthening its physical retail presence while continuing to build on its D2C success and growing consumer demand for stylish, durable, and functional travel gear.
The new store in Borivali represents Urban Jungle’s entry into one of Mumbai’s most vibrant retail catchments. Positioned at Sky City Mall, a premium lifestyle destination known for its high footfall and diverse shopper profile, the store is designed to engage Urban Jungle’s target audience of urban professionals, frequent travellers, students, and design-conscious consumers. Spread across approximately 400–700 sq. ft., the store features a contemporary, minimalistic layout that emphasises easy navigation and product visibility. Dedicated sections have been created for key categories, including hard luggage, premium travel backpacks, duffel bags, casual bags, and travel accessories. The store also features a curated selection of new-season arrivals, bestsellers, and store-exclusive products, including limited-edition seasonal colours.
“Opening our first Mumbai store is a defining moment for Urban Jungle,” said Tanisha Jatia, Founder & Brand Lead, Urban Jungle. “We started with the belief that travel gear should be as expressive as the people carrying it, and this space brings that philosophy to life. Borivali felt like the perfect fit, young, energetic, and full of movement. With Sky City Mall, we’re creating a destination for travellers, not just shoppers, a place to experience the world of Urban Jungle before their next journey begins.”
To commemorate the launch, Urban Jungle is introducing special launch-week offers, including bundle deals, complimentary monogramming services, and exclusive discounts on select products. In line with the brand’s experiential approach, the store also features custom engraving and interactive photo zones designed to encourage customer engagement and social sharing. Urban Jungle’s new retail format extends beyond product displays to offer a more immersive brand experience. The store will serve as a community space hosting traveller Q&A sessions, influencer interactions, and customer engagement events, allowing the brand to build deeper connections with its audience and create memorable shopping experiences.
The Borivali store launch is part of Urban Jungle’s broader plan to expand its offline presence across key metro and tier-1 cities, including Bangalore, Pune, Delhi, and Hyderabad, over the next year. Each location will be strategically selected to ensure accessibility, visibility, and alignment with the brand’s design-led identity. This offline expansion complements Urban Jungle’s growing D2C and e-commerce business, creating a seamless omnichannel experience for customers across touchpoints.