Jordan Brand Basketball is debuting its Class of 2025: a leading group of NIL athletes who represent the future of the game and the next generation of the Jordan Brand family.

Elite hoopers Sarah Strong, Kiyan Anthony, Cameron Boozer and Cayden Boozer are joining Jordan Brand’s decorated NIL roster, which features some of the game’s top athletes, powered by Jordan Brand’s longstanding commitment to greatness on and off the court.

The new partnerships represent Jordan Brand’s dedication to connecting with the next generation of talent and culture, working alongside rising players to both fuel their performance and help them pave the way for other young athletes to reach their dreams.

Sarah, the No. 1 recruit in her class, averaged more than 16 points and roughly nine rebounds per game during her freshman season at the University of Connecticut. She earned National Freshman of the Year and All-American honors, among other top accolades, while helping lead the Huskies to a National Championship win.

Like her fellow Class of 2025 athletes, Sarah grew up deeply embedded in the game, as her parents, Allison Feaster and Danny Strong, had long careers in professional basketball.

“Being part of Jordan Brand is honestly a huge honor,” says Sarah. “Jordan is a symbol of greatness and confidence, so being part of the family feels very surreal.”

Kiyan, the top New York prospect in his class, is beginning his freshman season at Syracuse University after earning MVP honors at the 2025 Jordan Brand Classic, shining in Nike’s Elite Youth Basketball League circuit and averaging more than 15 points per game during his senior season for Long Island Lutheran High School (Brookville, New York).

The son of longtime Jordan Brand athlete Carmelo Anthony, Kiyan has a lifelong connection to the brand — and was gifted his first pair of Jordans by none other than MJ himself.

“To be part of the Jordan Brand family, to me, means carrying on a legacy,” says Kiyan. “I want my legacy to be more than just basketball. I want it to be on and off the court, giving back to the community, doing everything I can to uphold my last name and carry the torch.”

Cameron, the No. 1 power forward in his class, is a Preseason ACC Rookie of the Year and Preseason First Team All-ACC selection for Duke University. He’s a three-time recipient of the Florida Mr. Basketball award and two-time National Boys Basketball Player of the Year winner.

“Greatness is about being consistent: showing up and trying to get better every day,” says Cameron. “Being able to follow in the footsteps of great Jordan athletes who I grew up watching, carrying forward the history and culture of the brand, is special for sure.”

Cameron and his twin brother Cayden, a fellow five-star recruit and Duke freshman, led Christopher Columbus High School (Miami, Florida) to four straight state championships and a 2025 national title. The brothers also led their AAU team to Nike Peach Jam championships at the 15U, 16U and 17U levels, sweeping all three age groups for the first time in history.

Cameron and Cayden are the sons of Duke legend Carlos Boozer, who helped lead the Blue Devils to a 2001 National Championship victory and three conference titles prior to his 13-year NBA career.

“There are so many great players who have been a part of the Jordan Brand family, and being able to align myself with those greats is an amazing opportunity,” says Cayden. “Like they did for me, I want to set an example for the next generation, working to reach my maximum potential on the court while being a good role model in the community.”

The Class of 2025 joins a Jordan Brand Basketball NIL roster that includes some of the top young talent in the game, including Saniyah Hall, Bella Hines, Kiyomi McMiller, Kiki Rice and Mikaylah Williams.

The announcement also signals a new chapter for Jordan Brand Basketball, which is expanding its NIL portfolio to include top men’s hoopers for the first time.

Together, the brand and each of its NIL athlete partners will work to shape the next generation of the game — inspiring athletes around the world to strive for greatness.