L'Oréal has confirmed that it will soon begin evaluating a potential investment in Giorgio Armani, following instructions from the late designer’s will that set the stage for a phased sale or listing of the fashion house. 

Speaking in a recent fireside chat with analysts, L’Oréal CFO Christophe Babule said the company “will definitely assess” the opportunity to acquire a stake in Armani. 

According to the will, an initial 15% stake of the fashion group is to be sold or listed within 18 months, with priority access to potential buyers including L’Oréal, LVMH, EssilorLuxottica, or another peer of comparable scale.

Industry observers note that an investment in Armani would strengthen L’Oréal’s foothold in the luxury-beauty segment, and secure long-term control over one of its most high-profile fragrance and cosmetics licenses — potentially reshaping competitive dynamics in the prestige beauty and fashion sectors.