MAKEUP NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - June 5, 2023 | 28 3 minutes read
Katrina Kaif, the popular Bollywood actress and beauty icon, has launched a new range of 24-hour coloured eye makeup under her brand, Kay Beauty. Known for her stunning looks and flawless makeup, Katrina has collaborated with beauty experts to create a collection of versatile shades that cater to every skin tone and preference. With this latest launch, Kay Beauty promises to help women achieve perfect eye makeup that stays put for up to 24 hours.
Katrina Kaif has added a new 24-hour coloured eye makeup collection to her beauty brand Kay Beauty by Katrina for a “glamorous and exotic” eye look, the actress announced via social media on Friday.
“Eyes are the window to your soul, so why not dress them up in your own unique way? The new range will empower one to unleash their creativity and achieve a personal signature eye look that is a complete reflection of one’s personality, thus defining their own ‘Eyedentitie’. Our products are cruelty-free and vegan, and we are excited to continue to create innovative products that cater to the needs of the modern consumer,” Katrina said in a statement.
Wearing a white bandeau dress with a bow knot, the 39-year-old actress showed off her new range of vegan kajals and eyebrow makeup products, sporting the striking blue and green shades on her eyes.
A microblading pen and a brow tattoo liner are also part of the new range that is centred around the idea of the brand being gender inclusive and available for all skin types.
Class actors Moses Koul, Madhyama Segal, Naina Bhan and Ayesha Kanga were also part of the launch. The young actors from the popular Netflix show shared a fun video on Instagram, showing off their makeup looks with the new range of kajals from Kay Beauty by Katrina.
While Ayesha and Madhyama went for striking eye looks, Naina and Moses stood out in their bold graphic eye makeup in the video.