UNIREC, India’s own sustainable fashion brand that transforms discarded plastic bottles into premium, durable apparel, was recently featured on Ideabaaz, a nationally televised startup reality show. The segment highlighted founder Kapil Bhatia’s mission to create a global fashion brand made in India, driven by innovation, impact, and environmental responsibility. During the episode, Kapil expressed UNIREC’s purpose with clarity and belief, explaining that the brand was created to seamlessly blend style with sustainability and provide consumers with clothing that not only looks and feels good but also directly contributes to reducing plastic pollution. He discussed the company’s unique process of converting discarded PET bottles into high-quality garments, emphasizing that each product represents a conscious step towards minimizing waste on the planet.

Speaking on the show, Kapil stated, “At UNIREC, our mission is simple yet powerful to build a global fashion brand from India that is synonymous with innovation, sustainability, and impact. Every garment we create is a testament to the fact that responsible fashion can be stylish, durable, and world-class.” He emphasized that UNIREC’s aims to transform consumer behavior by making sustainable fashion aspirational, accessible, and rooted in Indian innovation. In his conversation, Kapil also highlighted the brand’s objective of setting new standards for circular manufacturing, saying, “UNIREC was born from the belief that every material has the potential for renewal. By transforming discarded plastic bottles into high-quality apparel, we are demonstrating that Indian technology and creativity can lead the global shift towards circular fashion.”

Kapil also highlighted that within just the first year of launching its D2C vertical, UNIREC has maintained an impressive 20% repeat purchase rate, reflecting strong customer love and trust in the product. He also emphasised that the company is already PAT-positive, having recorded ₹25–30 lakhs in profit last year on a ₹10.5 crore turnover.

Sharing the brand’s growth momentum, Kapil mentioned that UNIREC has already touched ₹4 crores in revenue in the first four months of 2025, and is conservatively on track to close the year at ₹15 crores.

UNIREC’s appearance on Ideabaaz has already garnered a significant positive response on social media, with the clips resonating with consumers who appreciate the brand’s purpose and Kapil’s vision. This feature has further solidified the brand’s position as a leader in India’s sustainable fashion sector, striking a balance between environmental impact and modern design. The company is continuously expanding through e-commerce platforms, retail collaborations, and corporate partnerships, and plans to launch new product categories and expand its presence in international markets. Kapil’s impactful presence on Ideabaaz reinforces UNIREC’s belief that India can lead the global sustainable fashion movement with innovation originating from within the country.