Bewakoof, the direct-to-consumer fashion and lifestyle brand, has significantly accelerated its offline retail expansion, opening four new stores in just four weeks across key regions of the country. The rapid rollout marks a notable shift in the brand’s growth trajectory and underscores the increasing scalability of its physical retail strategy.

The latest store openings take Bewakoof’s total brick-and-mortar footprint to 22 locations nationwide. The new stores are located at Zora Mall, Raipur (Store No. 19), Lulu Mall, Bengaluru (Store No. 20), Unity One Elgante, Delhi (Store No. 21), and Inorbit Mall, Hubli (Store No. 22), strengthening the brand’s presence across North, South, and Central India.

Sharing the update on LinkedIn, Prabhkiran Singh, Founder and CEO, Bewakoof, reflected on the evolution of the brand’s offline journey. He noted that while the initial phase of physical expansion was steady—with the company taking nearly a year to open its first 12 stores—the pace has now accelerated dramatically. According to Singh, the shift was driven not by changes in the offline model itself, but by a reassessment of long-held assumptions around scalability in physical retail.

The brand’s recent momentum has been enabled by three critical factors: proven consumer demand, standardised retail playbooks, and streamlined operations across layout, hiring, supply chain, and pricing. With these elements firmly in place, Bewakoof’s stores are now functioning as efficient distribution and brand engagement hubs rather than traditional slow-moving retail outlets.

The expansion highlights a broader trend within India’s D2C ecosystem, where digitally native brands are increasingly leveraging offline retail to deepen customer reach, enhance brand experience, and drive omnichannel growth. Bewakoof’s ability to execute one store launch per week demonstrates how physical retail, when backed by strong fundamentals and operational clarity, can scale rapidly and strategically.

As Bewakoof continues to expand its offline presence, the brand remains focused on strengthening its pan-India footprint while maintaining consistency in customer experience and operational efficiency. The recent spate of store launches signals a new phase of growth for the company, positioning offline retail as a key pillar in its long-term expansion strategy.