Purplle, one of India’s leading beauty and personal care destinations, has opened its newest store at LuLu Mall, Kochi, reinforcing the brand’s commitment to creating immersive and seamless retail experiences for customers across the country. The launch announcement was shared on LinkedIn by a company official, reflecting Purplle’s continued momentum in expanding its omnichannel footprint. 

Founded in 2012 by Manish Taneja, Rahul Dash and Suyash Katyayani, Purplle began as a digital-first beauty platform and has grown into one of India’s most prominent omnichannel beauty retailers, offering over 60,000 products from more than 1,000 brands. The brand blends its strong e-commerce presence with strategically designed physical stores to offer customers both accessibility and personalised beauty experiences. 

The new Kochi store at LuLu Mall marks a significant step in Purplle’s retail strategy, which aims to bridge the gap between online convenience and in-store discovery. Known for its tech-enabled and customer-centric approach, Purplle has been steadily rolling out beauty outlets in key markets to make beauty products more visible and accessible in physical retail spaces.

Purplle’s retail expansion is part of its broader vision to democratise beauty in India — offering consumers a wide range of Indian and international brands alongside its own private labels such as Good Vibes, NY Bae, Carmesi, FACES CANADA and Purplle Beauty. By integrating digital insights with offline experiential touchpoints, the brand strives to create a personalised and engaging shopping journey for beauty enthusiasts.

The LuLu Mall outlet features a thoughtfully curated mix of cosmetics, skincare, haircare and beauty tools, designed to reflect Purplle’s ethos of accessible luxury and innovation. Customers can explore a diverse product portfolio and benefit from in-store visual merchandising, expert assistance, and immersive experiences that echo the brand’s “Beauty Without Barriers” philosophy. 

Purplle’s offline retail journey has witnessed notable milestones, including recent store openings in various cities such as Coimbatore, Serampore, Panvel and Kozhikode, underlining a strategic push to deepen its presence beyond purely online channels. 

The Kochi launch comes at a time when the brand continues to leverage its robust digital insights, personalised recommendations and AI-driven shopping experiences to elevate customer engagement both online and offline. With this latest store opening, Purplle reaffirms its commitment to blending digital intelligence, curated beauty selections, and experiential retail to serve diverse consumer needs across India.