Suditi Industries Limited, a leading name in India’s textile and apparel ecosystem, is slated to raise ₹58.87 crore through a combination of equity shares and warrants, marking a significant milestone in the company’s evolution from a traditional textile manufacturer to India’s first vertically integrated kids’ retail business.

This capital infusion will support Suditi’s ambitious expansion plans of Gini & Jony in the rapidly growing children’s apparel and lifestyle market. Kids apparel alone represents a ₹3,00,000 crore (USD 33.5 billion) opportunity in India, growing at a robust 14–15% CAGR, making it one of the most compelling consumer segments in the country.

At the heart of Suditi’s transformation is Gini and Jony, one of India’s most iconic kidswear brands, with decades of national presence, deep brand love, and strong recall across generations.

Commenting on the fundraise and the company’s strategic direction, Pawan Agarwal, Chairman & Managing Director, Suditi Industries, said: “The Indian kidswear market presents a once-in-a-generation opportunity. With Gini and Jony’s legacy, national footprint, and emotional connection with Indian parents, we are uniquely positioned to build a truly integrated ‘everything kids’ super brand. This fresh capital, combined with the experience and strategic depth of our incoming investors, enables us to accelerate growth while staying focused on our long-term vision — to be a trusted partner in every mother and child’s journey across the country.”

Strong Institutional and Strategic Investor Participation

The round has attracted a distinguished group of investors known for building and scaling category-defining consumer businesses. Participants include Venkat Ramaswamy, Co-Founder of Edelweiss; Nitin Agarwal, former CEO of GlobalBees, Naresh Biyani, Founder of Capwise Financial Services, Rajesh Palviya and many more. Existing investors include Nikhil Vora, one of India’s leading consumer-focused investors, Sushant Goel, Co-Founder of Third Wave Coffee; Vikrant Mudaliar, Chief Marketing Officer at Dream Sports; and many more.

Reflecting on the strategic value of the investor group, Harsh Agarwal, CEO of Gini and Jony, said: “Building a modern consumer brand today demands excellence across technology, supply chain, data, marketing, and governance. We are fortunate to have seasoned operators and founders as investors and advisors who have scaled businesses in exactly these areas. Their collective experience will help us compress learning cycles, sharpen execution at scale, and institutionalise governance frameworks befitting a market leader.”

Strong Financial Position and Growth Momentum

Suditi Industries has negligible debt and has demonstrated strong financial momentum. The company recorded 89% growth in turnover in Q2 FY24 and an impressive 1,900% increase in net profit in Q2 FY25, underscoring the strength of its operating model and turnaround strategy.

The newly raised capital will be deployed to accelerate retail expansion, strengthen digital and omnichannel capabilities, deepen product categories, and build scalable backend infrastructure all while maintaining disciplined capital allocation and consistent earnings quality.

Capwise Financial Services Leads the Round

The funding round was led and advised by Capwise Financial Services Private Limited, which has also chosen to participate as an investor, reflecting its conviction in the sector, the brand’s potential, and Suditi’s execution capabilities.

On speaking to Naresh Biyani, the CEO and Promoter of Capwise, he said "We see tremendous potential in the market for kids' products in India, and Gini & Jony stands out for its relevance across generations and the brand loyalty it commands. We are excited to partner with the CEO, Harsh Agarwal, in his journey of building an integrated kids’ lifestyle brand. This investment reflects our conviction in his vision to build an end-to-end kids platform, and we look forward to working closely with the company to accelerate growth while preserving the brand’s deep connection with Indian families."

Gini & Jony has a bright future and it will be very interesting to see children who have worn the brand now make their children experience the same magic!