Kids-focused footwear brand Aretto has strengthened its retail presence with the launch of its new store at R City Mall, Ghatkopar, Mumbai, marking another milestone in its growing national expansion. With this opening, the brand now operates 46 outlets across India, reinforcing its commitment to building a strong physical retail network in key urban markets.

The Mumbai store translates Aretto’s journey from concept to consumer — “from lines on paper to lights on the floor” — bringing the brand’s design-led, technology-driven footwear philosophy to one of the country’s most fast-paced and style-conscious cities. The launch was announced by a company official through an official post on LinkedIn.

Rooted in innovation, Aretto positions itself as a go-to children’s footwear brand, combining advanced technology, superior quality, and ultimate comfort. Proudly Made in India, the brand is focused on disrupting the kids’ footwear segment with products that balance performance, durability, and thoughtful design, while addressing the evolving needs of growing children.

At the core of Aretto’s philosophy is a deep understanding of childhood — designing footwear solutions that are intuitive, relevant, and adaptable. The brand places strong emphasis on collaboration, continuous learning, and creativity within its teams, enabling innovation that directly translates into consumer value. This approach has helped Aretto steadily build a dedicated workforce and a product ecosystem aligned with long-term growth.

One of the brand’s standout innovations is Aretto LEAPS, its flagship shoe developed through extensive research, trials, and focus-group feedback from mothers. Designed to be functional-first, with fashion as a secondary layer, LEAPS footwear reflects Aretto’s commitment to sustainability and performance, while remaining visually appealing.

Driven by a passion for children’s growth, Aretto has invested significantly in developing footwear technologies that adapt as kids grow — a complex challenge the brand embraced as part of its innovation journey. With continued retail expansion and a strong product roadmap, Aretto aims to deepen its connection with consumers while scaling its presence across India’s key retail destinations.