H&M India announces the launch of The Sound of Style, its official merchandise collection for Lollapalooza India 2026, with India’s youngest boy band OutStation leading the campaign as the face of the limited-edition drop. Part of the global Lollapalooza brand campaign, the collection reflects India’s evolving pop music scene through a fashion-forward collaboration that brings together sound, style and youth culture.

Set against the backdrop of Lollapalooza India 2026 in Mumbai, the campaign highlights a new wave of Indian artists shaping contemporary culture. With OutStation fronting the collection, H&M spotlights creativity, confidence, and individuality—core values shared by both the brand and the festival.

A genre-blending teen band redefining India’s pop landscape, OutStation-mentored by global hitmaker Savan Kotecha, embodies the voice of today’s youth: fearless, expressive, and unapologetically original. Known for their high-energy performances, DIY sensibility, and strong Gen Z connect, the band aligns seamlessly with the spirit of The Sound of Style—fashion designed to move, evolve, and empower self-expression. Their authentic approach to music and personal style makes them a natural fit for a collection rooted in freedom and cultural relevance.

Speaking about the collaboration, OutStation states, “Lollapalooza is one of the biggest stages in the country and H&M is a brand we all have grown up with so it felt like such a great opportunity. We loved the fits and our fans have shown so much love to the collaboration and the clothes already!”

Marking the brand’s second year as an official festival sponsor, the collection channels the energy of live music through bold graphics, vibrant colour palettes and relaxed, festival-ready silhouettes. The merchandise collection features distinct women’s and men’s capsules crafted for comfort and movement. A standout this year is the LinkedIn Park merch capsule, a playful cultural crossover inspired by the mindset of today’s young, multi-hyphenate generation. The women’s range includes graphic merchandise tees, lightweight co-ords, frill detailing, scarf-inspired tops and fluid silhouettes, while the men’s edit offers updated graphic tees, breathable mesh and resort shirts, along with festival essentials such as caps and tote bags—designed to transition effortlessly from day to night.