Premium handbag and accessories brand IRTH, from the House of Titan under Titan Company Ltd., has commenced trading at Phoenix Marketcity, Mumbai, marking another key milestone in its ambitious retail expansion strategy. The new store, located on the first floor outside Allen Solly Women, occupies a 350 sq. ft. carpet area and offers visitors a carefully curated range of contemporary, functional, and stylish bags tailored for today’s urban women.

Launched in October 2022 as part of Titan’s lifestyle portfolio, IRTH has rapidly built presence across India through a combination of exclusive brand stores, large-format retail tie-ups, offline partner outlets and online platforms. Since its inception, the brand has expanded into over 50 cities and is stocked in more than 130 large-format stores including major fashion retailers like Lifestyle and Shoppers Stop, while also engaging customers through digital marketplaces such as Myntra. 

Designed for functionality and everyday versatility, IRTH’s product portfolio spans work bags, tall totes, shoulder bags, handhelds, slings, crossbody bags, clutches and wallets, often delivered with thoughtful, user-centric features. The brand’s philosophy, rooted in “Made to Delight”, focuses on marrying practicality with contemporary style — addressing the evolving needs of modern Indian women. 

The Phoenix Marketcity store underscores IRTH’s ongoing commitment to physical retail, even as digital channels continue to grow. The store’s strategic positioning in Mumbai — one of India’s most vibrant fashion and lifestyle destinations — reinforces its aim to increase visibility, deepen consumer engagement and deliver an immersive shopping experience that reflects the brand’s identity and ethos.

The news of this new outlet was shared by the retail leasing team on LinkedIn, highlighting the collaborative effort between commercial partners and IRTH’s leadership in securing prime retail real estate. With plans to scale its retail footprint aggressively — targeting approximately 100 exclusive brand stores across India by FY27 — IRTH is strengthening its retail foundation while broadening access for consumers in urban and emerging markets alike.

As IRTH continues its expansion trajectory, the brand invites shoppers at Phoenix Marketcity to discover its functional yet fashion-forward handbag range and experience the thoughtful design language that defines its growing portfolio.