Apparel Group India has launched the first-ever exclusive Levi’s Kids store in India at Lakeshore Mall, Hyderabad, marking a strategic entry into the premium kidswear category. The announcement was made on the company’s official LinkedIn page and represents a significant milestone in the ongoing partnership between Apparel Group and Levi Strauss & Co., one of the world’s most iconic denim and lifestyle brands.

Levi’s Kids brings the globally renowned Levi’s brand heritage—rooted in craftsmanship, durability, and classic American style—to a younger generation of consumers aged 4 to 16. The collection blends Levi’s signature design elements such as classic indigo denim, the iconic red tab, and timeless silhouettes with kid-friendly functionality including stretch-infused fabrics, adjustable waistbands, and movement-friendly fits.

The Hyderabad store has been designed as a family-friendly, immersive retail experience, allowing parents and children alike to explore the full Levi’s Kids range, from everyday essentials like graphic T-shirts, hoodies, shirts, and chinos to versatile denim jackets, skirts, shorts, and jeans. The range prioritises comfort, durability, and authentic style—core values associated with the Levi’s brand globally.

Apparel Group India will use this flagship store as the blueprint for a phased national rollout across key metropolitan and urban markets, supported by a strong omnichannel strategy that includes online marketplace availability alongside standalone retail stores.

Levi’s itself is a global lifestyle brand with a legacy stretching over 150 years, recognised worldwide for its denim innovation and cultural influence, operating in more than 120 countries and through tens of thousands of retail locations.