Kraus Jeans, one of India’s leading women’s denim and casual wear brands, has strengthened its retail footprint with the launch of a new exclusive store at VR Nagpur, located on the Second Floor of the mall. The development was officially announced on LinkedIn by the mall’s Leasing Team, highlighting the brand’s entry into one of Central India’s prominent lifestyle destinations.

The new store brings Kraus Jeans’ signature range of trendy, comfort-fit denim and contemporary casual wear to fashion-forward consumers in Nagpur. Known for blending modern silhouettes with everyday wearability, the brand caters to women who seek style, versatility, and confidence in their daily wardrobes.

Founded with a clear focus on designing denim that complements Indian body types, Kraus Jeans has carved a distinct position in the women’s fashion segment. The brand emphasises superior fit, quality fabrics, and trend-led designs, offering an extensive portfolio that includes jeans, trousers, joggers, skirts, tops, and casual separates. Its collections are crafted to seamlessly transition from everyday wear to relaxed social occasions.

Over the years, Kraus Jeans has steadily expanded its presence across India through a mix of exclusive brand outlets, multi-brand retail partnerships, and a robust digital presence. The label retails through hundreds of lifestyle stores nationwide and has established standalone stores in several key cities, reinforcing its growing appeal among urban and emerging market consumers alike.

The VR Nagpur store showcases the latest denim styles and casual wear collections, providing shoppers with access to contemporary fits, seasonal trends, and comfort-driven designs under one roof. The store opening aligns with VR Nagpur’s positioning as a curated retail and lifestyle hub, offering a balanced mix of national and international brands.

The announcement by the mall’s Leasing Team on LinkedIn underscores the continued momentum in retail leasing activity and reflects growing brand confidence in Nagpur as a promising consumption market. With this launch, Kraus Jeans continues its strategic expansion, strengthening its connect with consumers while enhancing its offline retail network across India.