India’s fastest-growing omnichannel Gen Z fashion brand NEWME has marked a significant milestone in its offline journey with the launch of three new retail stores in a single day across Jaipur, Surat, and Pune. With these additions, NEWME’s total offline footprint now stands at 21 stores across 12 cities, underlining the strong consumer response the brand continues to witness at its physical retail locations.

Pic: Jaipur Store

Each NEWME store is designed to reflect the life, values, and aspirations of Gen Z women, while also adapting to the cultural and fashion sensibilities of the local market. The triple-city launch further reinforces NEWME’s belief that offline retail is no longer an extension of digital—it is a powerful growth engine in its own right.

Jaipur has rapidly emerged as a key fashion hub in India and already contributes significant share to NEWME’s online business, making it a strategic market for offline expansion. NEWME’s first store in the pink city is a premium high-street store, located at Vaishali Circle, Block C, spread across 3000sq. ft of area. The store also marks a first for the brand—a two-floor retail format, designed to deliver an elevated and immersive shopping experience. The store blends regal and royal elements inspired by Jaipur’s heritage—from queen-like motifs to refined design details—seamlessly fused with NEWME’s modern, trend-forward Gen Z aesthetic. A dedicated Instagram corner invites shoppers to style NEWME outfits and capture moments, reflecting how Gen Z women engage with fashion today. Insta corner also allows a lot of aspiring creators to not only experience the brand but gives them a platform to create content for their own social media page.

Surat and Pune, on the other hand, got their second and third stores each, reinforcing the brand’s growing popularity and repeat consumer demand. The new Surat store, located at Velocity Business Park on LP Savani Road and spread across 1500 sq. ft., builds on the strong traction of NEWME’s first outlet in the city, a market known for its fashion-forward audience and high engagement with the brand. Similarly, Pune welcomed its third NEWME store at Nexus Westend Mall, spanning 1500 sq. ft., catering to the city’s young, trend-conscious shoppers. The expansion across both cities reflects NEWME’s strategy of deepening its footprint in markets where offline stores have shown consistent footfall, strong community pull, and a clear appetite for fast, trend-led fashion experiences.

Commenting on the expansion, Sumit Jasoria, Co-founder & CEO, NEWME, said, “Offline retail is set to be a major growth driver for NEWME this year. Our physical stores already contribute 22% to the overall business, and the demand we’re seeing—especially from Tier 2 cities—has reinforced our confidence in expanding aggressively. As we scale, our focus is on entering newer, high-potential markets and building stores that feel culturally relevant, experiential, and deeply connected to Gen Z consumers.”

NEWME’s 2026 expansion is a part of its larger vision to build a pan-India offline presence, with plans to open 10 more stores in next 3 months which will include tier 1 & tier 2 markets with a growing focus on the North-East markets. As offline retail continues to contribute a larger share of the brand’s overall business, these new stores are designed to enhance NEWME’s strong presence by offering a more hands-on, immersive shopping experience. This offline growth has gained strong momentum following successful store launches in Bengaluru, Mumbai, Delhi-NCR, and several other cities across India.

Aligned with its vision of building a strong, future-ready retail ecosystem, NEWME is also scaling NEWME Zip, its quick-commerce offering that has already received an overwhelming response in Bengaluru and Delhi. The brand plans to roll out NEWME Zip in additional cities in the coming months, creating a seamless synergy between offline retail, online platforms, and quick commerce—all working together to meet evolving consumer expectations and strengthen NEWME’s omnichannel presence across India.