IndiGo, India’s preferred airline, and Nobero, the travel-centric apparel brand from TMRW House of Brands, today announced a strategic partnership under the IndiGo BluChip loyalty program, offering customers added value across travel and everyday shopping.

This first-of-its-kind collaboration allows IndiGo BluChip members to earn 1 IndiGo BluChip for every ₹100 spent on any Nobero product. The partnership will enable customers to turn everyday apparel purchases into flight rewards, offering greater convenience and tangible benefits.

Designed to enhance the travel experience both on the ground and in the air, the partnership brings together Nobero’s apparel designed for the Modern Traveller who is always on the go, and IndiGo BluChip’s rapidly expanding loyalty ecosystem. Customers can now enjoy a rewarding journey that begins with their wardrobe and extends to IndiGo’s extensive flight network.

The partnership is valid for three years, effective immediately, reinforcing Nobero and IndiGo’s commitment to building meaningful alliances that enrich customer experiences.

Neetan Chopra, Chief Digital and Information Officer, IndiGo, said: “At IndiGo, we are committed to creating a compelling value proposition that aligns with our customers’ expectations, while recognising and rewarding their continued loyalty. We are thrilled to partner with Nobero and are confident that this collaboration will enrich our customers' shopping and travel experiences with meaningful, easy-to-redeem benefits."

Says Karthik Venkat and Bala Satish, Co-Founders, Nobero, “Our vision has always been to elevate the modern traveller’s journey. Partnering with IndiGo BluChip allows us to extend that value even further by rewarding customers not just with exceptional products but also with meaningful loyalty benefits. This collaboration marks a significant step in building an enriched travel lifestyle community.”

Why This Partnership Matters

● Seamless Value Creation: Customers earn IndiGo BluChip points on every purchase made on the Nobero website

● Strengthened Travel Lifestyle: Aligns with Nobero’s mission of creating products designed for modern, on-the-move consumers

Customers can start earning Indigo BluChip points immediately by shopping at Nobero’s official website. Points will automatically be credited to their registered Indigo BluChip accounts after purchase validation.