Timex, one of the world’s most iconic watch brands, has announced its partnership with Zepto Limited (“Zepto”) marking a significant step in expanding its quick commerce presence in India. 

The two brands come together through an integrated campaign that blends Zepto’s playful, energetic tone with Timex’s philosophy of Make Time Yours. At the heart of the Out-of-Home advertising with a hoarding in Mumbai, that spotlights the ease of buying Timex analog watches via Zepto. Rooted in Timex’s philosophy of Make Time Yours, the campaign delivers a clear message: you may take your time, but we will take no time bringing iconic timepieces to your doorstep in minutes.

Spanning out-of-home, social media, and on-ground flyers, we believe the rollout ensures visibility across touchpoints from everyday commutes to endless digital scrolls, stirring up conversations.

Speaking on the partnership, Deepak Chhabra, Managing Director Timex Group India said, “The rapid growth of quick commerce is redefining how users shop today, with speed, convenience and accessibility becoming non-negotiable expectations. Our partnership with Zepto is a natural extension of this shift. It allows us to bring Timex’s trusted craftsmanship and everyday timepieces closer to users, meeting them where they are and delivering quality, style and value to their doorstep within minutes. This association also helps us reach newer audiences across key urban and emerging markets.”

Adding to this Devendra Meel, Chief Business Officer, Zepto said, “Our partnership with Timex brings a legacy brand onto the platform, enabling users to access quality timepieces with the speed and convenience Zepto is known for. We thank our sellers for enabling this.”

This collaboration marks a milestone not just for Timex, but for the ecosystem, signaling the expansion of Q-commerce into lifestyle categories where analog watches remain a high-intent purchase. With Timex already available on other quick commerce platforms, the partnership with Zepto further strengthens the brand’s quick-commerce footprint, reinforcing consumer confidence in buying trusted, design-led timepieces on demand.