Fynd, an AI-native retail technology company backed by Reliance Retail Ventures Limited, today announced its partnership with Being Human Clothing, the popular fashion and lifestyle brand, to power its end-to-end digital commerce and operations ecosystem. Through this collaboration, Fynd is enabling Being Human Clothing to streamline order management, customer experience, and catalog operations using a unified, AI-driven platform.

To enhance customer experience, Being Human Clothing leverages Kaily, Fynd’s AI-powered customer communication platform, to manage e-commerce support across WhatsApp, email, and chatbots. This ensures consistent and automated customer interactions, even during periods of peak demand.

As part of the partnership, Being Human Clothing has implemented Fynd’s comprehensive commerce operating layer to streamline both front-end and back-end workflows. The solution includes a centralized Order Management System (OMS) that manages the complete order lifecycle across Being Human Clothing’s D2C website and multiple marketplaces, enabling seamless order processing, fulfillment coordination, cancellations, and returns at scale.

“Brands today need more than fragmented tools; they need a unified, intelligent operating layer that can scale with demand. With Being Human, our focus has been on embedding AI and automation across commerce operations, customer experience, and catalog management,” said Ragini Varma, Chief Business Officer, Fynd. “The ability to seamlessly handle a 6x spike in orders without operational stress reflects the strength of a truly integrated platform. We’re excited to partner with Being Human as a long-term growth enabler and support their journey towards more agile, scalable, and customer-centric commerce. We’re excited to partner with Being Human as a long-term collaborator in helping brands build resilient, future-ready commerce operations.”

“As our digital commerce footprint continues to expand, we needed to work with a partner that could bring scale, stability, and intelligence to our operations,” said Vivek Sandhwar, Chief Operating Officer, Being Human Clothing. “Fynd’s unified platform has helped us streamline order management, strengthen customer engagement across channels, and significantly improve the speed and quality of our catalog operations. Fynd has proven to be more than a technology provider; they are a strategic partner supporting our long-term commerce growth.”

Being Human Clothing has also strengthened its catalog operations by adopting Fynd’s AI-led catalog stack. Through AI Snap, the brand now creates and optimizes product images and videos using AI-powered photoshoots customized for both its website and marketplace requirements. In parallel, AI PIM (Product Information Management) enables faster catalog enrichment, standardized product data, and continuous updates—significantly reducing manual effort while improving accuracy and speed.

During peak seasonal sales, Fynd’s integrated platform enabled Being Human Clothing to manage elevated order volumes smoothly, ensuring operational stability, efficient fulfillment, and uninterrupted customer communication. This reinforced the platform’s ability to scale reliably during high-demand periods.

Through this partnership, Fynd acts as a single technology and operations partner for Being Human Clothing, enabling faster go-to-market, improved efficiency, and a consistent brand experience across all digital touchpoints.