Premium Italian baby care brand Chicco, part of the global Artsana Group, has officially opened its latest retail outlet at DLF Avenue in Saket, reinforcing the mall’s commitment to curated, family-friendly experiences. The news was shared via an official announcement on LinkedIn by DLF Malls, highlighting the addition as a strategic enhancement to its lifestyle and parenting category.

Chicco, founded in 1958 in Italy by Pietro Catelli and now present in more than 120 countries worldwide, has built its reputation on comprehensive baby care solutions — ranging from strollers, car seats, and nursery gear to toys, apparel and care products — designed to support parents through every stage of early childhood. The brand’s philosophy, encapsulated in its tagline “Wherever There’s a Baby,” reflects its global focus on safety, comfort, quality and thoughtful design.

In India, Chicco has been steadily growing its presence since entering the market in 2010, catering to the needs of modern parents with a wide range of products across categories such as travel gear, nursing essentials, toys and baby toiletries. The brand is also expanding its retail footprint aggressively, with plans to open multiple new stores annually as part of its strategy to deepen engagement with consumers and make its products more accessible nationwide.

The new outlet at DLF Avenue will offer shoppers the opportunity to explore Chicco’s trusted selection of baby essentials and lifestyle products, combining global quality standards with Italian design sensibilities. The store opening aligns with DLF Avenue’s broader vision to strengthen its curated portfolio, especially in segments that appeal to families and young parents.

With this launch, DLF Avenue continues to expand its range of retail offerings, further establishing itself as a destination that blends premium lifestyle brands with thoughtful experiences for diverse consumer segments.