• indē wild, the widely popular beauty brand built on the philosophy of Ayurvedistry and co-founded by entrepreneur-influencer Diipa Büller-Khosla, announces its official launch in the United States through a strategic retail partnership with international beauty chain Sephora. The expansion marks a defining milestone in the brand’s global growth and signals the rising presence of Indian-born beauty brands within the international beauty market.
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The brand launched on Sephora.com on March 3, 2026 attracting an impactful reception, with an in-store rollout across 178 select Sephora U.S. locations beginning March 13, 2026. The partnership represents indē wild’s evolution from a digitally native beauty brand into a global luxury brand, positioning it as the first homegrown Indian beauty brand conceptualised, built and scaled in India to enter Sephora’s U.S. retail ecosystem.

indē wild’s curated portfolio of ritual-forward skincare and haircare will now be available to customers across the United States, including the Champi Pre-Wash Treatment Hair Oil, Champi Bond Repair Shampoo, Champi Bond Repair Conditioner, Moonlight Scalp Serum, Sunset Restore Bakuchiol Serum, Sunrise Glow 15% Vitamin C Complex Serum, Luminary Eye Concentrate and Dewy Lip Treatment. Each formulation blends multigenerational Indian superherbs with modern cosmetic science, translating heritage beauty rituals into high-performance solutions for today’s global beauty consumer.

While Sephora has previously introduced consumers to South Asian–inspired brands such as Kulfi Beauty, Ranavat, and Fable & Mane, indē wild partnership marks a significant milestone as the first beauty brand rooted in authentic Indian rituals and rich formulations to debut at Sephora US. 

The launch also arrives amid rising global interest in Ayurvedic beauty. Industry forecasts project the Ayurvedic cosmetics market to grow from $1.83 billion in 2025 to $2.09 billion by the end of 2026, representing a 14.5 % compounded annual growth rate, driven by increasing consumer trust in herbal ingredients, natural formulations and heritage beauty traditions.

Diipa Büller-Khosla, Founder, indē wild states, “Sephora U.S. marks a defining chapter in indē wild’s evolution from a digitally native community to a global prestige beauty brand. From day one, we built indē wild around the belief that Ayurvedic wisdom and clinical science can coexist in a way that feels both elevated and accessible. Bringing Ayurvedistry™ to one of the most influential beauty retailers in the world validates that there is space and demand for culturally rooted brands that deliver real performance. This launch signals that Indian beauty is no longer niche and that it has earned its place in the global beauty conversation.”

The U.S. expansion builds on the brand’s successful debut into Sephora UK, where indē wild launched in September 2024 recording a 677% quarter-on-quarter growth. The partnership marked the company’s first luxury retail collaboration and demonstrated strong consumer appetite for modern interpretations of Ayurvedic beauty rituals.

Rachel Harris, Partner, Unilever Ventures states, "India and the US are two of the most influential beauty markets today, combining scale, influence and rapid growth and innovation. indē wild’s launch with Sephora US reflects the strong credibility the brand has built in India and its ability to carry that momentum into one of the industry’s most competitive beauty retail environments. As one of India’s first homegrown beauty brands to enter major U.S. retail, from an investor standpoint, it's exciting because brands that can win meaningfully across both markets have significant growth potential.”

Since launching direct-to-consumer in 2021, indē wild has built a rapidly expanding global community and reached approximately $12 million in global annual recurring revenue in 2025. The company’s growth has been supported by a $5 million strategic investment led by Unilever Ventures, alongside SoGal Ventures and True Global Ventures, aimed at strengthening operational infrastructure and accelerating international retail expansion.

With the Sephora U.S. rollout, indē wild projects global annual recurring revenue to reach $20 million by the end of 2026, reinforcing its ambition to build one of the first globally scaled beauty brands rooted in modern Ayurvedic science.