Omaxe Chowk, Chandni Chowk, has welcomed premium fashion lingerie brand Enamor with the launch of its new store. Located on the 1st floor, the store spans approximately 986 sq. ft., marking another step in the destination’s ongoing retail evolution. Designed to offer a curated and elevated shopping experience for women, the store brings together Enamor’s wide range of offerings under one roof, including everyday essentials, occasion wear, comfort-focused lingerie, activewear, and nightwear.

Established in 2001, Enamor is a joint venture with Barbara of Paris, a renowned French lingerie brand, and is operated by Modenik Lifestyle Pvt. Ltd. Over the years, the brand has built a strong identity around fit, functionality, and contemporary design, while positioning lingerie as an essential expression of comfort, confidence, and personal style.

Speaking on the launch, Jatin Goel, Executive Director, Omaxe Group, said, “The evolution of Omaxe Chowk has been guided by our vision to create a destination where the legacy of Old Delhi meets the expectations of today’s consumers. The addition of Enamor reflects the growing demand for premium, experience-led retail, even in heritage markets like Chandni Chowk. We are consciously curating a tenant mix that brings together comfort, confidence, and contemporary choices for modern shoppers.”

Enamor’s entry into Omaxe Chowk reflects a broader shift in Chandni Chowk’s retail landscape, as the area steadily transitions from traditional marketplaces to a more organized and experience-driven retail environment. The presence of premium brands continues to strengthen Omaxe Chowk’s positioning as a curated retail hub that bridges the richness of Old Delhi with the aspirations of a new generation.