A celebrity-favourite youth streetwear luxury brand, Of -WhiteT officially enters India, marking its debut with the opening of its first flagship at the upper ground floor of Phoenix Mall of Asia in Bengaluru, a milestone moment further amplified by the presence of Vivian Divine at the launch event. Known for a personal style that blends luxury street sensibility with sharp, expressive fashion, Divine’s aesthetic naturally aligns with Off-White’s design language, where music, identity, and style intersect seamlessly.

Loved globally and widely spotted on celebrities and cricketers alike, Off-White has become a cultural mainstay across red carpets, airports, and everyday street style, cementing its position as a defining voice in contemporary luxury streetwear.

Pic: Off-White - Abhinav Kumar, CEO at Brand Concepts Lts with Prateek Maheshwari, Managing Director at Brand Concepts Ltd

Founded by visionary designer Virgil Abloh, Off-White has consistently blurred the lines between fashion, architecture, music, and art, building a global community rooted in youth culture and creative dialogue. With its arrival in India, the brand brings not just collections but a mindset that challenges conventions and celebrates individuality.

From statement apparel to accessories, Off-White introduces a curated universe that reflects its signature codes, industrial motifs, conceptual graphics, and a design philosophy at the intersection of irony and innovation. In India, the offering spans men’s and women’s apparel, bags, and a selection of lifestyle pieces, bringing its globally sought-after collections closer to a new, style-conscious audience, where each piece becomes part of a larger narrative of storytelling through style.

Commenting on the launch event, Vivian Divine said, “Off-White has always stood at the intersection of fashion and culture, which is something I connect with strongly through my music as well. It represents individuality and self-expression, and I’m excited to see that energy come to India at a time when the culture here is evolving so rapidly.”

Speaking on the India launch, Abhinav Kumar, Co-Founder of Brand Concepts Limited, said, “Off-White represents a new-age luxury one that is rooted in culture, creativity, and self-expression. India is at an exciting inflexion point, and we see a strong synergy between the brand’s global ethos and the mindset of the Indian consumer today.”

With this debut, Off-White sets the tone for a more culture-driven approach to luxury in India, one that moves beyond traditional definitions and embraces a fluid, ever-evolving expression of style.