Flipkart-owned Myntra has appointed Sharon Pais to lead the company, replacing outgoing CEO Nandita Sinha, who will exit in the coming months.

“Sharon Pais will lead Myntra and report to me, effective immediately. She has worked closely with the team over the years and understands the business well," said Flipkart group CEO Kalyan Krishnamurthy, in an internal note. "Nandita will continue to support the business in an advisory role over the next few months to ensure continuity, including on key initiatives,” he added.

Pais’ appointment follows Sinha’s tenure since 2022, during which Myntra turned profitable in FY24.

“We are scaling M-Now to meet changing customer expectations. They are looking for ‘immediacy’ in premium fashion and beauty, often driven by specific occasions or topical social moments,” Pais said.

M-Now, Myntra’s rapid delivery service offering 30–60 minute deliveries, is currently operational in 10 cities, covering over 940 pin codes. The service includes around 100,000 styles from 1,000 brands.

In November 2025, M-Now accounted for 10% of total orders in the pin codes where it was active. “As the need for it rises, the contribution will continue to grow,” Pais said, adding that data and insights are guiding its expansion.

Pais previously served as Myntra’s chief business officer for four years before moving to head Flipkart Fashion in November 2025.

Her transition has also led to organisational changes within the Flipkart group. Kapil Thirani has taken over as head of Flipkart Fashion, moving from his earlier role leading Flipkart’s marketplace and Shopsy business.

“There was a natural demand shift around the festive period, and we have seen that momentum continue. While most other sectors are under pressure, both from a cost perspective and a discretionary standpoint, we are not seeing that right now,” she said.