Olaplex has built a strong reputation for its groundbreaking hair repair and protection systems, and the introduction of Lashbond Building Serum marks their entry into the lash care category. Designed to enhance the natural beauty of eyelashes, this serum is a game-changer for those seeking longer, thicker, and healthier-looking lashes. Its scientifically advanced formula works by nourishing and fortifying lashes from root to tip, resulting in visibly stronger, fuller, and more resilient lashes over time.

"We are excited to bring our expertise and passion for hair care to the lash care industry with the launch of Lashbond Building Serum in India," said Aankith Aroraa,Founder & CEO, Streamline Beauty India Pvt Ltd.

In addition to the Lashbond Building Serum, Olaplex is also introducing the 4D Clean Volume Detox Dry Shampoo to the Indian market. This revolutionary product offers a unique solution for hair refreshment between washes, effectively eliminating oil, dirt, and impurities while providing voluminous and refreshed tresses. With its innovative 4D technology, this dry shampoo works on all hair types, leaving them feeling light, clean, and rejuvenated.

"Olaplex has always been committed to pushing boundaries and redefining hair care standards," commented Aankith Aroraa. "We are proud to introduce the 4D Clean Volume Detox Dry Shampoo to our Indian customers, offering them a convenient and transformative haircare solution that ensures a flawless and voluminous look without compromising on hair health."

Both the Lashbond Building Serum and 4D Clean Volume Detox Dry Shampoo incorporate Olaplex's signature bond-building technology, which has become synonymous with the brand. This revolutionary technology repairs and strengthens hair bonds, ensuring optimal hair health and protection against damage caused by everyday styling and environmental factors.