Philips Personal Health India has appointed Ahaan Panday as brand ambassador for Philips OneBlade, alongside the launch of its new campaign, “Built Different, just like my Philips OneBlade.”

The collaboration aims to connect with Gen Z consumers, reflecting themes of individuality and self-expression that resonate with the cohort’s evolving grooming habits.

The campaign also highlights the product’s core proposition. Powered by Philips’ OneBlade technology, the device is designed to trim, edge, and shave with a single tool, offering a convenient alternative to using multiple grooming devices. It is positioned as a versatile solution for everyday grooming needs, while ensuring a comfortable experience for users.

Speaking on the association, Smit Shukla, country head – Philips Personal Health, said: "Gen Z has rewritten the rules of grooming on their own terms, and OneBlade was built to match that energy, delivering the flexibility and performance that fits how they actually live. Ahaan is one of the most genuine and influential young voices in India right now and bringing him on board as Brand Ambassador reflects our confidence in OneBlade's trajectory and our commitment to being the grooming brand Gen Z reaches for."

Commenting on the association, Ahaan Panday, brand ambassador – Philips OneBlade, said: “For my generation, grooming is more about expressing who you are. That’s why this partnership with Philips grooming feels natural. OneBlade keeps up with the way we live -fast, dynamic, and always evolving. ‘Built Different’ is more than a campaign; it’s a mindset that celebrates individuality and the confidence to do things your own way. I’m excited to be part of a movement that encourages young people to own their style without compromise.”