In a continued push to strengthen its retail presence across India, SNITCH has announced the opening of its 115th store, located in Banjara Hills, Hyderabad. The development marks another milestone in the brand’s rapid expansion journey and reflects its evolving strategy of tapping into high-potential micro-markets. The announcement was shared by Chetan Siyal, Founding Member and Chief Marketing Officer of SNITCH, via LinkedIn.

Positioned in one of Hyderabad’s most premium retail hubs, the new store is designed to resonate with the city’s dynamic and fashion-forward consumer base. Known for its confident and expressive audience, Hyderabad represents a market where customer expectations are both defined and discerning—demanding not only trend-led fashion but also a refined and relevant retail experience.

The Banjara Hills store reflects SNITCH’s growing understanding of localized retail dynamics. Rather than adopting a uniform expansion approach, the brand is increasingly focusing on tailoring each store’s assortment, in-store experience, and overall pace to align with the cultural and consumer nuances of the city it operates in. This strategy underscores a shift from scale-driven growth to relevance-driven retail execution.

SNITCH, a fast-growing direct-to-consumer (D2C) menswear brand in India, has built a strong reputation for offering trend-first, globally inspired fashion at accessible price points. The brand is particularly known for its agile supply chain and rapid design-to-market model, enabling it to introduce fresh styles at a high frequency and stay closely aligned with evolving consumer preferences. Its product portfolio spans shirts, t-shirts, trousers, jackets, and coordinated sets, catering primarily to young, style-conscious urban men.

Since its inception, SNITCH has leveraged a digital-first strategy, complemented by a steadily expanding offline retail footprint. The brand’s omnichannel approach allows it to seamlessly integrate online and offline experiences, ensuring accessibility and convenience for its growing customer base.

With 115 stores now operational, SNITCH continues to refine its expansion playbook, using each new location as an opportunity to deepen market insights and enhance customer engagement. The Hyderabad launch exemplifies this philosophy—where growth is not merely measured by the number of stores, but by how effectively each store reflects the pulse of its local market.

As the brand scales further, its focus remains on building meaningful retail experiences that go beyond transactions—creating spaces that are responsive, adaptive, and deeply connected to th