Fenty Beauty has launched an immersive retail pop-up, ‘Fenty Beauty Ki Haveli’, at Phoenix Palladium, running from 25 April to 4 May 2026. The activation has been developed in partnership with Tira and Sephora.

The pop-up draws on haveli-style architecture and Indian design elements, presenting the brand’s product portfolio across themed spaces. Each section focuses on a specific category, including foundation, eye, and lip products, and highlighter-led offerings, alongside interactive elements such as shade matching and product trials.

"Fenty Beauty has always been about making sure everyone feels seen, included and celebrated, that’s what Beauty for All means to me. India has such a powerful sense of culture, colour, and individuality, and ‘Fenty Beauty Ki Haveli’ is a celebration of that spirit. I’m so excited to bring this pop - up to li fe with Sephora & Tira and for our Fenty Fam in India to experience it !"- Rihanna. 

“Welcoming Rihanna to India for Fenty Beauty marks a pivotal moment in our mission to transform the beauty landscape for Indian consumers. At Reliance Beauty, through our retail channels Tira & Sephora, we are committed to bringing the best global beauty brands to India. Fenty Beauty and Fenty Skin’s strong values of inclusivity, diversity and self-expression perfectly align with our vision of redefining beauty in India. We are excited about this partnership and look forward to building a long-term relationship with Fenty Beauty.” - Isha M Ambani. 

“At Reliance Beauty, our strength lies in a deep understanding of the Indian consumer and retail landscape. We are focused on building the right foundation for global brands to enter, scale, and sustain long-term success in India. Across every touchpoint, our commitment is to operational excellence, seamless execution, and delivering a superior consumer experience.” Cindy Groenke. 

The experience is structured as a walkthrough across multiple themed rooms, each highlighting specific products such as foundation ranges, lip colour lines and highlighters. Interactive elements include customisation activities and product demonstrations.