Reliance Brands Limited has strengthened the retail presence of British lifestyle and performance fashion label Superdry with the launch of the new Superdry Sport store at Inorbit Mall in Malad, Mumbai. The development was officially announced through Reliance Brands Limited’s LinkedIn platform, marking another step in the brand’s growing focus on the athleisure and sports-inspired fashion segment in India.
The launch event witnessed an energetic unveiling by Superdry Sport brand ambassador Rasha Thadani, alongside a strong presence of fashion and fitness influencers. To celebrate the opening, the brand hosted a high-intensity HIIT workout session at the venue, showcasing the performance-driven appeal of Superdry Sport’s apparel and reinforcing the brand’s positioning at the intersection of style, movement, and active living.
The new retail space has been designed to offer consumers an immersive sportswear and athleisure shopping experience, featuring Superdry Sport’s latest range of functional activewear, performance essentials, and contemporary street-inspired athletic fashion. The launch also reflects the increasing consumer demand for versatile sportswear that seamlessly blends fitness functionality with everyday style.
Founded in the United Kingdom, Superdry has established a strong global identity through its fusion of vintage Americana aesthetics, Japanese-inspired graphics, and British tailoring influences. Over the years, the brand has evolved into a leading international fashion label known for premium casualwear, outerwear, accessories, and performance-inspired collections. Superdry Sport specifically caters to the growing active lifestyle segment, combining technical innovation with fashion-forward design.
In India, Superdry’s retail operations are managed through its partnership with Reliance Brands Limited, a subsidiary of Reliance Retail Ventures Limited. Reliance Brands has played a significant role in introducing and expanding several global luxury, premium, and lifestyle brands across the Indian market. Through its strategic partnerships and retail network, the company has helped international labels strengthen their visibility and accessibility among Indian consumers.
The launch of the Superdry Sport store at Inorbit Mall further aligns with Reliance Brands Limited’s broader strategy of tapping into India’s rapidly growing athleisure and activewear market, driven by rising health consciousness, fitness culture, and evolving fashion preferences among younger consumers.
With the new store, Superdry Sport aims to create a destination for consumers seeking performance-oriented apparel that combines comfort, innovation, and global fashion sensibilities, while further deepening the brand’s footprint in one of Mumbai’s prominent retail destinations.
