In a moment that feels both cinematic and unmistakably current, Sennes by Senco, the contemporary lab-grown diamond jewellery label from The House of Senco, arrives at the Cannes Film Festival with creator and style icon Rida Tharana wearing a custom Sennes creation curated exclusively for her red-carpet appearance. The collaboration marks a defining moment in the brand’s growing international journey.

Defined by sculptural silhouettes and fluid forms, the collaboration captures a new mood in luxury; expressive, intentional, and deeply personal. At Cannes, where couture and jewellery become part of the red carpet’s visual language, Sennes arrives with a perspective that feels polished and entirely of the moment.

For her Cannes appearance, Rida Tharana wore an iconic teardrop solitaire lab-grown diamond necklace inspired by the signature Sennes monogram silhouette. The piece balances softness with structure through cascading teardrop motifs, luminous detailing, and a silhouette designed to catch light effortlessly. Styled with complementary diamond accents, the look carried a sense of understated glamour and quiet confidence defining red-carpet dressing today.

Speaking about the collaboration, Rida Tharana shared, “What I loved most about the piece was how effortless yet striking it felt. It had this beautiful fluidity to it, modern, elegant, and incredibly easy to wear. The design felt very true to my personal style because it made a statement without feeling overpowering. There’s something really refreshing about the way Sennes approaches jewellery; it feels expressive, current, and naturally part of the overall look rather than just an accessory.”

Known for her polished yet effortless approach to style, Rida represents a generation that approaches luxury through individuality and ease,  a sensibility that naturally aligns with Sennes. Blending clean geometry with softer forms, the brand approaches jewellery with fluidity and versatility, creating pieces that move seamlessly between couture moments and everyday glamour.

Commenting on the collaboration, Joita Sen, Head of Marketing and Design at Sennes, said, “At Sennes, we’ve always believed jewellery should feel deeply personal while still making a statement. Rida brings a kind of effortless confidence and modern glamour that fits beautifully into the world we are building at Sennes. Seeing one of our signature creations at Cannes is incredibly special for us because it reflects the direction in which the brand is evolving, globally minded, design-led, and rooted in a modern interpretation of luxury.”

Over the past year, Sennes has continued shaping a distinct identity through design, storytelling, and a contemporary approach to fine jewellery. By positioning jewellery as an extension of identity and self-expression, the brand is creating a more modern and globally relevant language for fine jewellery.

With Cannes 2026 marking another defining milestone, Sennes continues to strengthen its position as a new-age jewellery label at the intersection of luxury, culture, and contemporary design.