Crocs has launched a new campaign for its sandals category featuring W.i.S.H., an all-female Indian pop group. The campaign marks the launch of the brand’s latest sandal silhouettes in India — Saturday and Soho.

Built around Crocs’ global Glad You Noticed platform, the campaign focuses on style, comfort and self-expression, with an emphasis on spring-summer fashion. The brand said the new range is aimed at younger female consumers looking for versatile everyday footwear.

The campaign brings together music and fashion to highlight the new product range and expand Crocs’ sandal portfolio in India.

The Saturday Sandals serve as the lead silhouette for the season, alongside Soho Sandals. The new range includes customisation options through Jibbitz charms.

Speaking on fronting the campaign, W.i.S.H. said: “Crocs has been a part of our everyday lives for a long time, so fronting this campaign feels like a natural fit. What we’ve always loved about the brand is how effortlessly it blends comfort with personality. With sandals, that same ease and individuality comes through, making them perfect for the kind of everyday moments this campaign celebrates.”

Commenting on the campaign, Varun Sehgal, senior vice president and general manager, APAC, Crocs, said: “Sandals are an important focus area for us in India as we continue to evolve our portfolio to reflect changing consumer preferences and unlock new growth opportunities. With the launch of our new silhouettes, we are bringing fresh energy to the category, designed for a younger female consumer who is looking for style, versatility, and comfort in equal measure. This campaign allows us to build stronger cultural relevance for sandals while strengthening our connection with the next generation of Crocs consumers.”