TEXTILE INNOVATION SUSTAINABILITY SKINCARE GLOBAL
MUCHEN, GERMANY
By IFAB MEDIA - NEWS BUREAU - June 14, 2023 | 39 3 minutes read
IZOME, the innovative textile company dedicated to creating sustainable and eco-friendly products, has launched their latest development in the industry. In a unique move, AIZOME has transformed their textile dyeing waste into a skincare product known as WASTECARE. This development marks a significant step forward in the quest for a circular economy and environmentally conscious practices within the fashion and textile sectors.
Through extensive research and collaboration with aizome masters and scientific experts, founders Michel and Misa May pioneered AIZOME ULTRA, a patented ultrasonic dyeing method that permanently binds medicinal plant molecules to fibres. The result is a collection of luxurious, hypoallergenic, and antibacterial fabrics with vibrant colours and long-lasting health benefits. By utilizing the therapeutic properties of natural dyes derived from plants like indigo, rubia, and sumac, AIZOME's products facilitate various advantages, including anti-inflammation, antioxidation, regulation of blood circulation, pain relief, and stress reduction.
"AIZOME ULTRA utilizes a natural, timeless resource - plants - as decades of scientific studies show the therapeutic properties of natural dyes," says Dr Sudeep Motupalli Rao, Head Scientist and Founder of SLOWTECH Labs.
AIZOME has taken their commitment to sustainability and innovation to new heights with WASTECARE. This skincare line utilizes AIZOME's industrial wastewater, which has been rigorously tested and certified according to strict eco-toxicological and cosmetic safety standards. By transforming waste into a delicate facial serum, AIZOME demonstrates their dedication to repurposing resources and minimizing environmental impact. WASTECARE is crafted and packaged in fully recycled materials, emphasizing AIZOME's commitment to sustainable practices.
With the launch of WASTECARE™, AIZOME sets themselves apart from the greenwashing tactics by large corporations such as Vattenfall in order to encourage genuine sustainability. By sending their skincare demonstration to key opinion leaders and showcasing it at various events, AIZOME aims to form partnerships with designers, manufacturers, and industry leaders, fostering a collective movement towards radically sustainable practices.
"It's not just about a change in production practices but also a shift in mindset," emphasizes Michel May, co-founder of AIZOME. "We can keep producing while ensuring a positive impact for people and the planet. That's the message we're sending with WASTECARE."
