E-commerce giant, Amazon has launched its "Global Store" in India, becoming the third market after China and Mexico allowing its customers to buy products sold on the US website and pay in local currency. This initiative will provide Indian consumers access to over four million products across 12 categories from international brands and make Amazon more competitive in the booming Indian e-commerce market.

"Enhancing shopping experience for customers is one of the key pillars for us. With Global Store, customers in India will now have direct access to thousands of international brands," said Amazon India Vice President and Country Head, Amit Agarwal. "At present, a host of products available on Amazon US would be available in India; later on, more categories and countries from where products can be bought will be added."

According to Agarwal, this launch will make Amazon.in the single largest online destination for buying both local and global products in India.

The new Global Beauty Store is a pivotal addition for Amazon, launching with a selection of 60+ international beauty brands and over 5,000 curated products from global beauty brands like Laneige, Innisfree, L’Occitane, Paul Mitchell, and Caudalie to emerging brands like Paula’s Choice, Farmacy, Anomaly Haircare by Priyanka Chopra Jonas, and Makeup Revolution.

“We are incredibly excited to unveil the Global Beauty Store on Amazon Beauty,” expressed Zeba Khan, Director of Beauty, Personal Care and Luxury Beauty at Amazon India. “This momentous occasion marks a significant stride in our quest to provide extraordinary beauty experiences to our valued customers."

Each product page on the storefront includes detailed product descriptions, ingredients list, usage instructions, and customer reviews. A sleek and user-friendly interface delivers a frictionless shopping experience and a one-stop destination for discovering international beauty brands.

Khan continued, "In an era where discerning consumers constantly seek niche international beauty brands that can conveniently reach their doorstep, our commitment to source luxury beauty products from esteemed global brands remains steadfast. With this launch, we empower our customers with a vast array of premium and exquisite beauty products, enabling them to indulge in unparalleled beauty and self-care experiences from the world’s finest beauty brands.”