Amazon.in plans to add more than 100 premium beauty brands to its platform in 2026, as the company records growth in demand for international beauty and grooming products across India.

The upcoming launches include brands such as Dolce & Gabbana, Laura Mercier, Elemis, Urban Decay, Aveda, La Roche-Posay, Eucerin and Paula’s Choice, among others.

The company said it is also expanding its range of Japanese, Australian and French beauty products, along with Middle Eastern fragrance brands.

“India's beauty industry is seeing a clear shift from availability-led shopping to more intentional, discovery-led consumption, driven by growing awareness of global beauty trends. On Amazon, premium beauty is growing 50% YoY, with demand for K-beauty and French pharmacy nearly doubling year-over-year. We're seeing more than 50% of this demand come from Tier 2 and Tier 3 cities such as Thrissur, Dehradun, Patiala, Guwahati and Kolhapur — a strong signal that premium beauty aspiration is penetrating deep across Bharat,” said Siddharth Bhagat, director – beauty, Amazon India.

According to the company, nearly half of all beauty orders across the top 100 Indian cities are now delivered on the same or next day.

Amazon India also said categories such as K-beauty, French pharmacy skincare and Middle Eastern fragrances have seen strong growth on the platform over the past year. Brands including CeraVe, Avène, Embryolisse and Uriage were among those highlighted in the announcement.

The company added that premium men’s grooming products, including multi-groomers and grooming kits, are also seeing increased demand, with the category growing more than 2.5 times year-on-year.

Amazon said it is continuing to invest in AI-led shopping tools such as Rufus, Amazon Lens AI, Virtual Try-On and SkinCare Advisor to help customers discover and compare products.