Acne is often viewed as a skin concern, but for many young people, its impact extends far beyond the surface. It can influence how they show up in everyday life, leading to what BIODERMA calls 'Acne Exile' – the quiet ways acne can cause people to withdraw, whether it's avoiding photos, staying off social media, cancelling plans, or holding back from experiences they would otherwise embrace.

This Acne Awareness Month, *BIODERMA, a NAOS brand and pioneer in ecobiology*, has launched its new campaign, *#WontLetAcneWin*, spotlighting the *BIODERMA Sébium range* and encouraging consumers to not let acne dictate the moments that matter.

"Acne is far more than a skin condition it's quietly shaping how young Indians show up in their everyday lives. With #WontLetAcneWin, BIODERMA is addressing a side of acne that often goes unspoken: the emotional toll, the moments missed, the confidence deferred. Our campaign doesn't just acknowledge 'Acne Exile' it challenges it. At NAOS by combining dermatological expertise with barrier-respecting care through our Sébium Anti Acne range, we're empowering consumers to face acne right and reclaim the moments that matter. Because confidence shouldn't be conditional, and skin health shouldn't come at the cost of comfort. This Acne Awareness Month, BIODERMA stands with young India to say: your acne won't define your choices. You will." — Roshan Kunder, Director Marketing, eCommerce & Modern Trade, NAOS India. 

At the heart of the campaign is a powerful film that brings these behaviours to life. From unsent photos and missed invitations to stepping away from social media and avoiding the spotlight, the film captures how acne can quietly shape everyday decisions and self-perception.

By bringing these experiences into the conversation, BIODERMA aims to highlight a side of acne that is often overlooked and reinforce the importance of addressing acne with care that supports both skin health and confidence.

The campaign also shines a spotlight on the *BIODERMA Sébium range* , featuring the *Sébium Gel Moussant cleanser* and *Sébium Hydra moisturiser* . Designed to support the everyday needs of acne-prone skin, the range reflects BIODERMA's expertise in providing targeted care without compromising skin comfort.

The campaign positions the *BIODERMA Sébium acne care range* as the acne expert that helps consumers "*face acne right*", combining dermatological expertise with balanced, barrier-respecting care.

Through *#WontLetAcneWin*, BIODERMA hopes to encourage consumers to stay present for the moments that matter and not let acne define their confidence, choices, or experiences.