Premium menswear brand Neo Stretch has expanded its retail footprint with the launch of its first store in Bihar at City Centre Mall. Located on the Upper Ground Floor, the new outlet marks a significant milestone in the brand's expansion strategy while strengthening the mall's premium fashion portfolio.

The announcement was shared by a company official on LinkedIn, highlighting the opening as the brand's debut in Bihar and an important step towards bringing its performance-driven menswear to a wider customer base.

The new store offers an exclusive range of men's apparel with a strong focus on premium formal and semi-formal wear. Designed for today's professionals and modern consumers, the collection combines contemporary styling with comfort-oriented fabrics and functional design, catering to workwear as well as everyday dressing.

According to the company, the store has been strategically positioned within the mall's retail zoning to maximise customer engagement and provide shoppers with a seamless fashion destination. Mall officials expressed confidence that the outlet will quickly emerge as a preferred destination for customers seeking premium menswear.

Neo Stretch is a relatively new Indian menswear brand that has rapidly expanded its exclusive retail presence across major cities. Built on the philosophy of "Freedom to Move," the brand designs apparel that blends style, comfort and functionality for modern lifestyles. Leveraging nearly four decades of experience in supplying fabrics to leading fashion brands, Neo Stretch offers engineered stretch fabrics, wrinkle-resistant garments and versatile collections across formal wear, casual wear, blazers, shirts, trousers and travel-friendly apparel.

Since opening its first exclusive retail store in 2025, the brand has steadily expanded into key markets including Pune, Bengaluru and Hyderabad, with each new store reinforcing its omnichannel growth strategy and customer-first approach. Recent store launches reflect the company's ambition to establish a strong presence across India's leading retail destinations.

The Bihar debut is expected to strengthen Neo Stretch's presence in eastern India while giving consumers access to its technology-led menswear collections that combine premium aesthetics with everyday comfort. The launch also enhances City Centre Mall's fashion offerings, adding another national brand to its growing retail mix.

With demand for premium and performance-driven menswear continuing to rise, Neo Stretch's entry into Bihar underscores the brand's commitment to expanding its reach and delivering innovative apparel solutions to consumers across the country.