POND'S has brought back its 'Googly Woogly Wooksh' tagline as part of a new campaign for POND'S Super Light Gel featuring its new brand ambassador Sara Arjun.

The campaign revisits one of the brand's best-known advertising phrases and reintroduces it for younger consumers while drawing on its recognition among audiences familiar with the original campaign.

The campaign supports the Super Light Gel moisturiser, which contains Pro-Ceramides, Hyaluronic Acid and GAP Aminos. According to the brand, the product is designed to provide lightweight hydration and is formulated to absorb more effectively than regular creams.

Commenting on the campaign, Kainaz Karmakar and Harshad Rajadhyaksha, CCOs, Ogilvy India, said: “Googly Woogly Wooksh is not just one of the most endearing ideas in Advertising, it’s Piyush’s legacy too. Reviving the idea was a big responsibility. ‘The Mix-up’ is a fresh take on this idea. It creates several firsts for brand Pond’s.

From the unusual setup of a boys’ hostel to the delightful sight of young innocent boys discovering the joy of skincare, to introducing the new face of the brand in a surprising pivot—it gives the skincare story a fresh, young texture. Our Senior ECD Tanuja Bhat has worked closely with Prakash Varma to bring to life, this film, and short micro dramas that will follow.”

Sunanda Khaitan, CMO, Beauty & Wellbeing, HUL, said: “Googly Woogly Wooksh is more than nostalgia; it is an emotion that has lived rent-free in India’s cultural memory for decades. Today's consumers are looking for efficacy without the heavy, greasy weight of traditional creams.

By pairing our cult-favourite POND'S Super Light Gel with this iconic phrase, we are merging trusted hydration science with pure emotional joy. We aren't just reviving a tagline; we are redefining what soft, bouncy skin feels like for a whole new generation.”