Bath & Body Works, the globally renowned personal care and home fragrance brand, has further expanded its retail footprint in India with the opening of a new store at LuLu Mall, Lucknow. Located on the ground floor of the mall, the new outlet marks another significant addition to LuLu Mall's growing portfolio of international lifestyle brands and reinforces its position as one of North India's leading shopping and lifestyle destinations.

The development was announced by the LuLu Mall Leasing Team through its official LinkedIn page, highlighting the mall's continued commitment to introducing globally recognised brands and delivering premium shopping experiences to its customers.

Commenting on the latest addition, the mall stated that the arrival of Bath & Body Works reflects its ongoing strategy of curating an international retail mix that caters to evolving consumer preferences while enhancing the overall shopping experience for visitors.

Founded in 1990 in the United States, Bath & Body Works has grown into one of the world's leading specialty retailers in personal care, home fragrance and wellness products. The brand is celebrated for its extensive portfolio of fine fragrance mists, body lotions, shower gels, hand soaps, candles, sanitizers and home fragrance collections, with signature product lines such as Japanese Cherry Blossom, A Thousand Wishes, Into the Night, Warm Vanilla Sugar, and its popular 3-Wick Candles enjoying a loyal global customer base.

Known for introducing seasonal collections and limited-edition fragrances throughout the year, Bath & Body Works has built a strong following by combining innovative product formulations with immersive in-store experiences. The brand continuously refreshes its assortment with collections inspired by changing seasons, festive celebrations and global fragrance trends, encouraging repeat visits from consumers.

The launch at LuLu Mall, Lucknow, reflects the growing demand for premium beauty and personal care brands in India's expanding organised retail sector. As consumers increasingly seek internationally recognised brands and experiential shopping environments, premium malls are strengthening their portfolios by introducing global names across beauty, fashion, lifestyle and wellness categories.

LuLu Mall, Lucknow, has emerged as one of the city's premier retail and entertainment destinations since its opening, housing an extensive mix of international and Indian brands across fashion, beauty, electronics, home furnishings, food and entertainment. The addition of Bath & Body Works further enriches the mall's premium beauty offering while providing shoppers in Lucknow with easier access to one of the world's most recognised fragrance and personal care brands.

With its expanding presence across India's major metropolitan cities, Bath & Body Works continues to strengthen its position in the country's premium beauty retail market, bringing its globally popular fragrances, personal care products and home fragrance collections closer to Indian consumers through strategically located retail destinations.