Reliance Brands Limited (RBL) has announced an exclusive long-term partnership with global lifestyle brand SKIMS, bringing one of the world's fastest-growing shapewear and apparel brands to the Indian market.

The partnership marks SKIMS' formal entry into India and represents another significant addition to Reliance Brands' expanding portfolio of premium and luxury international brands. As part of its India strategy, SKIMS will open its first exclusive stores in Delhi and Mumbai, followed by a phased nationwide expansion through both physical retail and digital commerce platforms.

Isha Ambani, Director, Reliance Retail Ventures, said, “SKIMS has changed how the world thinks about shape, comfort and inclusivity, and it speaks directly to a new generation of Indian consumers who want fashion that is both aspirational and made for them. We are proud to introduce SKIMS to India and to build it here for the long term.”

Kim Kardashian, co-founder & chief creative officer, SKIMS, said, “We built SKIMS on the belief that everybody deserves to feel comfortable and confident in what they wear. The excitement we’ve seen from our community in India has been truly incredible, and we can’t wait to welcome them in our stores for the very first time.”

Jens Grede, co-founder & CEO, SKIMS, said, “Reliance Brands has an exceptional track record of building some of the world’s leading fashion and lifestyle brands in India. We’re excited to partner with their team as we introduce SKIMS to this important market and continue expanding our global retail footprint.”

Founded in 2019 by entrepreneur and media personality Kim Kardashian and entrepreneur Jens Grede, SKIMS has rapidly emerged as one of the most influential brands in the global fashion and intimate apparel industry. The brand has transformed the shapewear, underwear and loungewear categories by focusing on body inclusivity, innovative product engineering, superior comfort and an extensive size and shade offering designed to cater to diverse body types.

Since its launch, SKIMS has expanded beyond shapewear into underwear, bras, sleepwear, loungewear, swimwear and apparel, earning a loyal global consumer base. The brand has gained widespread recognition for combining functional design with modern aesthetics while championing inclusivity through campaigns featuring women of different shapes, sizes and backgrounds.

Over the years, SKIMS has also collaborated with several global brands and organisations, including Team USA for the Olympic Games, further strengthening its position as a modern lifestyle brand that blends fashion, comfort and performance. The company has consistently recorded strong global growth and has become one of the most valuable names in contemporary fashion.

For Reliance Brands, the partnership aligns with its strategy of introducing globally recognised premium and luxury brands to Indian consumers. The company has played a pivotal role in expanding India's premium retail landscape through partnerships with several leading international fashion, luxury, beauty and lifestyle labels across diverse categories.

India's growing demand for premium innerwear, comfort-led fashion and lifestyle products, coupled with increasing consumer preference for digitally connected shopping experiences, makes the market a strategic destination for SKIMS' international expansion. The brand's omni-channel approach—combining flagship retail stores with digital platforms—is expected to cater to India's rapidly evolving premium fashion consumer.

According to the announcement, SKIMS will make its India debut with exclusive stores in Delhi and Mumbai before gradually expanding its footprint across the country through additional retail locations and online channels.

The partnership underscores Reliance Brands Limited's continued commitment to shaping the future of premium and luxury retail in India while providing Indian consumers with access to globally celebrated brands that redefine their respective categories.

With SKIMS entering one of the world's fastest-growing consumer markets, the collaboration is expected to further strengthen India's premium fashion and lifestyle ecosystem while introducing a new benchmark in comfort-driven, inclusive and innovative intimate apparel.