Apparel Group India has expanded its international fashion portfolio with the launch of Ben Sherman in Indore. The British menswear brand has opened its new retail destination at Phoenix Pride of India, Indore, marking another step in Apparel Group India's efforts to bring globally recognised fashion labels to consumers across India.

The new store introduces Ben Sherman's distinctive blend of British heritage, craftsmanship and contemporary menswear to the Indore market. The launch was announced by Apparel Group India through its official LinkedIn page.

Founded in 1963, Ben Sherman is recognised for its strong British identity and its contribution to modern menswear. The brand initially gained recognition for its shirts and subsequently developed into a broader lifestyle and menswear label, with collections reflecting its heritage while incorporating contemporary silhouettes and styling.

Ben Sherman's design language has been closely associated with British cultural movements, particularly the Mod era, and the brand continues to draw on elements of its heritage while evolving its offering for today's consumer.

The Indore store forms part of the brand's expansion in India under Apparel Group India's portfolio. Its presence at Phoenix Pride of India gives consumers in the city access to Ben Sherman's range while adding an international menswear proposition to the destination's growing fashion and lifestyle offering.

The launch also reflects the changing retail landscape in India's emerging fashion markets, where global brands are increasingly expanding beyond the country's traditional metropolitan centres. With Indore developing as an important retail and lifestyle destination, the arrival of Ben Sherman further strengthens the city's access to international fashion brands.

For Apparel Group India, the launch reinforces its focus on expanding the presence of globally recognised brands across the country. For Ben Sherman, the Indore opening provides another platform to connect its British menswear heritage with India's evolving consumer preferences.

The new Ben Sherman store at Phoenix Pride of India, Indore, brings together the brand's established British design identity with a contemporary retail experience, further adding to the fashion offering available to consumers in the city.