Trident Group, a leading global manufacturer and exporter of home textiles, paper, chemicals and energy, has once again been recognised for its design excellence, winning the coveted ‘Best In-House Studio’ title at the 11th edition of the India’s Best Design Awards (IBDA) 2026 held on 29 August, The Westin, Pune. With this latest recognition, Trident has achieved a remarkable milestone by securing the honour for the fifth time, reaffirming its leadership in design innovation and creative excellence.

The awards were presented during the 11th edition of the Design India Show, one of the country’s most influential platforms celebrating creativity, innovation and the transformative power of design. The recognition reflects Trident’s continued commitment to creating products and experiences that blend aesthetics, functionality, sustainability and consumer relevance.

At the heart of this achievement is Trident’s award-winning in-house design studio, comprising over 40 talented designers from leading institutions including NID, NIFT and renowned international design schools who work in tandem, drawing on diverse cultural influences, perspectives, and specialised expertise. The studio combines global trend intelligence, consumer insights, sustainability principles and storytelling to create differentiated products and experiences across product design, communication and branding.

As one of the world’s largest manufacturers of terry towels and a trusted global supplier of home textiles and paper products, Trident Group continues to set industry benchmarks through its integrated approach to innovation, sustainability and design excellence. The latest recognition further reinforces the organisation’s vision of elevating lifestyles through thoughtfully designed products that resonate with consumers across the world.