Nykaaland is set to return for its fourth edition from October 23 to 25, 2026, at NSIC Grounds, Okhla, Delhi-NCR. The beauty festival will feature an old-world beauty town-inspired setting with palace facades, illuminated lamps, carousels and beauty experiences.

After three editions of bringing together beauty lovers, global and homegrown brands, celebrity beauty experts and creators, Nykaaland is stepping into its fairytale era.

Think must-try beauty discoveries, insider secrets from the pros, immersive brand worlds, music, surprises and plenty of main-character moments, all unfolding across a whimsical beauty town where every corner has something new to explore and every beauty obsession gets its moment in the spotlight.

Co-produced by Nykaa, India’s leading beauty and lifestyle company, and BookMyShow Live, the live entertainment experiential division of BookMyShow, Nykaaland 4.0 invites beauty lovers to explore, play, experiment and fall in love with beauty all over again.

Anchit Nayar, Executive Director and Chief Executive Officer, Nykaa Beauty, said, “Nykaaland has become a celebration of the vibrancy and diversity of the growing beauty community in India. It is a chance for beauty enthusiasts to come together with the best brands, artists, experts, and content creators for a weekend of experience, education, and entertainment. As the festival enters its fourth year the participation, energy and excitement is reaching new highs, we look forward to seeing you in Delhi for our biggest Nykaaland yet.”

Naman Pugalia, Chief Business Officer – Live Events, BookMyShow, said, “With Nykaaland, we set out to create an experience that goes beyond beauty, bringing together artistry, music, culture, community and discovery to create moments that audiences can truly immerse themselves in. The overwhelming response to our debut in Delhi-NCR last year reaffirmed the incredible appetite for such immersive, world-class cultural experiences in the region, and marked an important milestone in Nykaaland’s journey. As we return for our fourth edition this year, we are building on that momentum to make Nykaaland even bigger, more immersive and more relevant than ever before.

“Our vision has always been to build an IP that brings the best of global and Indian beauty together with entertainment, culture, and live experiences, and this edition is another step towards establishing Nykaaland as a distinctive platform at that intersection of beauty and live entertainment,” Pugalia said.