M·A·C Cosmetics India has unveiled its festive campaign, “Party in M·A·C,” bringing together bold colour, artistry and limited-edition packaging as the brand looks to capture the energy of the festive season.

The campaign centres on a new film featuring Tania Shroff, Nejm and Priya Jain, which follows the transformation from the first touch of makeup to the final entrance. The film showcases beauty close-ups, bold colour, luminous skin and defined eyes, highlighting the artistry and transformation behind the festive looks.

As part of the festive offering, M·A·C’s signature black packaging takes on a gold expression, with seven M·A·C favourites reimagined in limited-edition gold packaging. The collection also includes five limited-edition kits presented in exclusive outer boxes.

“Party in M·A·C” marks Nicola Formichetti’s second India campaign as Global Creative Director of M·A·C Cosmetics, following “Forever in M·A·C,” his first campaign created specifically for the Indian market. Drawing on his work across fashion, music and culture, Formichetti brings his creative perspective to the festive campaign.

The campaign features a selection of M·A·C’s signature products, including M·A·Cximal Matte Lipstick in Timeless Taupe, Locked Kiss Ink in Bonded With Teddy, Extra Dimension Skinfinish in Static Bling, and Kajal Excess Longwear Smoky Eye Liner in Pitch.

The M·A·Cximal Matte Lipstick in Timeless Taupe offers rich, full-coverage colour in a matte finish, while Locked Kiss Ink in Bonded With Teddy features intense pigment and high-impact staying power. Extra Dimension Skinfinish in Static Bling adds a dimensional, high-shine finish to the complexion, while Kajal Excess Longwear Smoky Eye Liner in Pitch provides intense definition and bold colour that can be drawn sharp, smudged or layered.

Through “Party in M·A·C,” the brand brings together colour, artistry and festive styling, positioning its hero products and limited-edition collection around individual expression and transformation.

The campaign closes with the brand’s festive call to action: “This festive season, Show Up. Stand Out. Party in M·A·C.”