H&M H&M INDIA H&M GURUGRAM H&M IREO BOULEVARD IREO BOULEVARD GURUGRAM H&M STORE STORE OPENING RETAIL EXPANSION FASHION RETAIL FASHION BRAND INTERNATIONAL FASHION RETAIL INDIA FASHION INDIA OUTSTATION FASHION AND MUSIC YOUTH CULTURE LIFEST NATIONAL
GURUGRAM, HARYANA, INDIA
By IFAB MEDIA - NEWS BUREAU - October 5, 2026 | 238 4 minutes read
H&M, the global fashion retailer, has expanded its retail presence in Gurugram with the opening of its newest store at Ireo Boulevard, adding another location to its growing network in the city.
The new store was inaugurated with a celebration featuring a performance by OutStation, India’s emerging boy band, bringing together fashion, music and youth culture as part of the launch.
Located at Ireo Boulevard on Golf Course Extension Road in Sector 58, Gurugram, the new H&M store adds to the retail offering of the destination, which positions itself as a curated retail and lifestyle destination featuring fashion, dining, home décor and entertainment. Ireo Boulevard spans around 3.5 lakh sq. ft. and features a mix of Indian and international retail and lifestyle offerings.
The opening further strengthens H&M’s presence in the Gurugram market. The brand already operates multiple stores in the city, including locations at Ambience Mall, HUDA Metro Station and Ireo Grand. H&M’s official store locator lists its Gurugram locations and offerings across women’s, men’s and children’s categories, along with accessories and selected sportswear and footwear ranges.
H&M has continued to expand its physical retail network in India while building its presence across key metropolitan and emerging markets. The brand's Indian proposition spans women's, men's and children's fashion, alongside accessories and other lifestyle categories.
The latest store opening also comes against the backdrop of H&M's increasing engagement with India's youth and contemporary pop culture. Earlier this year, H&M India partnered with OutStation for its “The Sound of Style” merchandise initiative connected with Lollapalooza India 2026, with the young band serving as the face of the limited-edition collection.
The Ireo Boulevard opening therefore combines H&M's retail expansion strategy with its continued engagement with music and youth culture. With the new location, the brand is further increasing its accessibility to consumers in Gurugram while adding to the city's growing portfolio of international fashion retailers.
