BOSS is proud to become a sponsor of the Tudor Pro Cycling Team, supporting the Swiss racing team – owned by double Olympic champion and former road-racing cyclist Fabian Cancellara – as it takes on the UCI Europe Tour 2023. BOSS branding features prominently on the sleeves of the riders’ black jerseys, standing out in a bold black-on-white colorway. The U23 Tudor Pro Cycling Team will also be sponsored, with the BOSS logo featured on the sleeves of their jerseys. 

Furthering the celebration of cycling and sportsmanship, BOSS will partner with premium, Swiss-born bike brand BMC to sponsor the BMC MTB World Cup Team and launch a co-branded bike in June 2023. The sleek design will be emblazoned with a collaborative “BMC by BOSS” logo on the down tube of the frame, complemented with BOSS’s signature black, white, and camel colors all-over. These eye-catching bikes will be produced in a limited run of 40 pieces, available for purchase exclusively in selected BOSS stores. 

June 2023 will also mark the launch of BOSS’s collaborative collection with Swiss cycling-apparel brand ASSOS, whose designs elevate the cycling experience. BOSS x ASSOS focuses on two areas, lifestyle and performance, in a collection of 24 pieces, including base layers, shorts, jerseys, wind jackets, and insulated gilets for men and women. The designs arrive in BOSS’s classic neutral hues, and are delivered with ASSOS’s expertise in technical, performance-boosting fabrications and finishes. The range is accompanied by essential cycling accessories: socks, gloves, and spider bags. 

The BOSS x ASSOS capsule is designed for enthusiasts whose passion for cycling extends beyond the road or the track and into their daily lifestyles. The new collection offers streamlined silhouettes with integrated heat regulation and moisture management for heightened comfort, and its technical pieces have a casual, luxurious edge that means they can be worn off the bike, leaving wearers looking polished and stylish after a ride.